A Plea to the Underdressed Masses

A Plea to the Underdressed Masses

July 7, 2015

David Neff

Common wisdom would say that in the professional world, experience is paramount to employment and inter-personal connections. However, many forget the importance of appearance and its impact on how others perceive us.
Every day we make conscious decisions about how we present ourselves to the world. Whether we like to admit it or not, the choice to not dress well takes nearly as much effort as its counterpart. At the very least, it sends a particular message that we can’t be bothered to try. We cannot afford to give the illusion of apathy, or we risk being disregarded by potential employers, friends, associates, et al.

Here are a few reasons to pay a bit more attention to our wardrobes and grooming.

  • Appearance impacts the way we are perceived by others.

  • Appearance impacts the way we are treated by others.

  • Appearance impacts the way we feel about ourselves.

  • Appearance impacts the way we act/carry ourselves.

The first point is obvious. On a daily basis, people react to our physical traits, and their actions are based on their perception of our social standing. However unfair this may be, evolution has led people to make subliminal inferences about those they encounter. In such a fast-paced society, we don’t have time to consciously stop and process each interaction. We are forced to quickly evaluate and continue with our own tasks.

When we decide that someone is worth our time, we still act differently toward those we consider more worthy. Even amongst groups of friends, not all are treated equally. In a social setting, those who dress appropriately tend to receive better treatment and are afforded more respect. There are plenty of anecdotes about people being treated poorly because of the way they dress, and they turn out to be someone of great importance. By dressing well, we add merit to our words, opinions and social standing. It is inevitable that people who appear to care about their appearance will affect the actions of those around them, simply by adding a sense of propriety.

Perhaps most important is how clothing makes us feel about ourselves. No matter where our clothes are purchased, we make conscious decisions about what to wear. Clothing tells a story about our social groups, interests, and aspirations. We treat clothing as our armor. It provides a physical layer of protection, but also the confidence that we look good, and fit a particular social role.

There is a reason that wearing a new outfit makes people walk with a bit more swagger. When we feel confident that our “look” is congruous and interesting, we act with more tenacity. The ritual of dressing up imparts the sense that we are preparing ourselves to face whatever issues might arise throughout our day. Even in a relaxed social situation, we will tend to carry ourselves with a bit more poise. Whether going out for dinner, to a concert, or just errands, people should take a little extra time to dress, and then take notice if they feel a bit better about themselves.

More about David

David Neff has been involved in some facet of the clothing business for a number of years. He currently works at Badowers, a men’s store in Des Moines. His goal is to elevate the way people feel about themselves, by making sure they dress well. For more information, you can reach him at david@badowers.com, or check out https://www.facebook.com/badowers.

Raleigh Denim New Arrivals

Raleigh Denim made in Raleigh, North Carolina. They craft denim the old-school way + take great pride in making the best jeans in the country.  It’s probably the closest you’ll get to jeans-making without actually doing it yourself. Full size runs of the Jones slim straight fit, and the Martin slim taper fit now in stock at BADOWERS.

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Filson Watches Have Arrived

Assembled by hand in Shinola’s state-of-the-art Detroit factory, these watches are built to withstand the demands of the field, for a lifetime of use. Available in three-hand and chronograph. Available now at BADOWERS. Here is a little history on Shinola. http://www.shinola.com/our-story

The Mackinaw Field Watch

The Mackinaw Field Watch

Raleigh Denim

Raleigh crafts denim the old-school way + they take great pride in making the best jeans in the country. Badowers is proud to offer our customers such a great product.

A shout out to Todd Snyder and the creation of his iconic brand.


About Todd Snyder
Iowa native Todd Snyder launched his eponymous menswear collection exclusively at Bergdorf Goodman, Ron Herman, and Neiman Marcus for Fall 2011. Inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility, the line has garnered wide critical and commercial praise in the US. In 2012, the line was picked up by Barneys New York and select Nordstrom stores. This success is a humbling reaffirmation of Snyder’s roots. In Dutch, his surname means “one who makes outer garments” and while studying textile and clothing design at Iowa State University, Snyder learned the art of cutting and sewing at the Des Moines haberdashery Badowers. He spent the following two decades honing his skills in New York, designing outerwear for Polo Ralph Lauren, working as Director of Menswear for the Gap, and SVP of menswear at J. Crew, where he revamped men’s styling, introduced formalwear, and launched a series of collaborations with heritage brands like Timex, Red Wing, Thomas Mason, and Alden that culminated in the popular Liquor Store boutique, opened in 2008. At the helm of his own brand, Snyder still strives to deliver on the rubric set forth by his Badowers mentor: “A perfectly fitted suit makes the man.”

Eton 7 Days, 7 Ways

The Perfect White Shirt

It’s seasonless, timeless, masculine, and goes with anything. We’re talking about the white shirt.

We’re excited to introduce our largest white shirt collection to date by fine Swedish shirt maker Eton. Visit the store for the widest range of fabrics, collars, fits and styles. Purchase 2 or more Eton White Shirts and choose from any Eton Fancy Shirt at 50% Off.

Eton 7 Days, 7 Ways


We are celebrating the arrival of spring this week with our biggest trunk show so far this year! We invite you to come shop in-store some of your favorite brands with an expanded selection and special pricing with the help of representatives from each brand.

IN-STORE SPECIALS: Thursday, April 10th: 4pm – 8pm & Friday, April 11th: 10am – 6pm

• 10%-30% OFF / All in-stock Luigi Bianchi Mantova / LBM 1911
• Up to $500 OFF / Select custom suit and sport coat fabrics.
• $100 OFF / 3 or more Eton shirts.
• Meet Edward Armah, ‘The Bow Tie King’ with an expanded selection of neckwear and accessories.
• See the full Gravati collection, place custom orders for Fall ’14 delivery.
• New shipments from Mac Jeans

ONLINE SPECIALS: Monday, April 7th – Sunday April 13th

• 10%-30% OFF / All in-stock Luigi Bianchi Mantova / LBM 1911
• $100 OFF / 3 or more Eton shirts. 

The Stanley Blazer from Barbour

Barbour has done it again. The Stanley Blazer uses the 4oz. Sylkoil Waxed Cotton, the lightest waxed cotton Barbour has ever made, meaning you get a weatherproof, trim-fit jacket that moves easily with you and is incredibly comfortable the first time you put it on. But like all Barbour waxed cotton jackets, it wears in smoothly. We have it available in two colors, but our supply is limited.

The Modern Man

You’re a man. You work hard and you’re not afraid to get dirty. That might mean you put a suit on once a year, or 5 days a week. Either way, when you suit up you want to look and feel your best. Luigi Bianchi has a history of suit making in Mantova, Italy that goes back over 100 years, and while $1000 isn’t a small amount of money, when you consider what goes into a well crafted suit, it’s a value. We stock 5 great slim fit models that are perfect whether it is your first suit or a refresh navy or grey suit or even a tux. To help you complete the outfit, we have chosen the best dress shirt on the market, Eton of Sweden. They employ a patented weave, and make use of the best cotton available for a shirt that stands up to the rigors of travel and everyday wear around the office. We also love the way the collar stands up without flaring out or flattening down.